Articles about brand licensing
Licensing Trends
Pan-European Licensing
How to make the most of licensing across Europe Read more
Written by:Adam Bass, Golden Goose
Power up your licensing
Learn from succesful licensing programmes Read more
Written by:Adam Bass, Golden Goose
The future of retail
How will your brand survive the new retail ecology Read more
Written by:Adam Bass, Golden Goose
A five year licensing plan
A year by year summary of how to build a licensing programme Read more
Written by:Adam Bass, Golden Goose
The Truth about Collecting Royalties
What they don't tell you when you're starting a licensing programme Read more
Written by: Kingfisher Collections
What can go wrong
Why some licensing programmes are best left unstarted Read more...
Written by:Adam Bass
The Winner Takes it All
Why leading brands should be looking at licensing Read more...
Written by:Adam Bass
Licensing the whole brand
How to avoid hiding your licensed products under the desk Read more...
Written by: Adam Bass
Licensing in a downturn
What happens to licensing agreements when the market gets tough. Insight from the US Read more...
Written by:Cara K. Bernosky
Thinking of licensing
Why are more and more corporate trademarks looking into licensing? How do you make a case internally? What sort of work does licensing involve? Read more...
Written by: Adam Bass
Why licensing is like sex
An article that uses a good-old-fashioned, cheap-and-nasty reference to sex but still reads pretty well
Written by: Adam Bass
Food for thought
In the US food licensing is increasingly common and brands are moving into some unusual categories Read more...
Written by: Cara K. Bernosky
How much for the brand license?
How much is a brand license worth?Read more...
Written by:Kirk Martensen
Why is the growth of private label leading to more licensing?
Why private label growth is putting even more pressure on brands to go into licensing Read More...
Written by: Kirk Martensen
Recent observations about inbound licensing
Why licensing needs to be looked at from a 360-degree perspective Read More...
Written by: Todd Donaldson
Working with Licensees
Standard terms of a licensing contract
Here's a template showing some of the standard clauses of a licensing contract.
Written by: Adam Bass
A licensing vocabulary
What's the difference between a licensor and a licensee? What's a minimum guarantee? What's a royalty? This basic guide will help you learn to speak the language of licensing Read more...
Written by: Adam Bass
Appointing a Licensing Agency
Does your brand have what it takes to be a Licensor
readthis piece about the ingredients your brand needs to make it in Licensing
Written by: Adam Bass
Some thoughts on agency remuneration
Stephen Reilly of IMC discusses this thorny topic
Written by: Stephen Reily
How licensing can get you ahead of the curve
How does licensing intersect with your other departments? What are the first steps you should take when planning a licensing campaign? This article, adapted from a talk at the recent Brand Licensing Expo, explains how to make licensing a part of your marketing campaign from the point of view of a brand licensing consultant. Read more...
Written by: Adam Bass
Appointing an agency
One of the biggest decisions you'll ever make is your choice of licensing agency. Here's a quick guide to the roles you and your agency will play, and the typical key clauses of a licensing agency contract. Read more...
Written by:Adam Bass
Branding
Whose brand is it anyway?
An article on why manufacturers have to think like brandowners
Written by: Adam Bass
Branding 2.0
An article about how old brands can learn from the new on-line brands
Written by: Adam Bass
To ask or not to ask
An article about using market research
Written by: Adam Bass
The Convergence of branding and product innovation
this thoughtful piece sums up the problems of developing products which add to brand equity
Written by: Erik Roskam Abbing
Submit an article/paper by emailing: adamb@brandlicensing.co.uk